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Micropore purple liquid

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This website isn’t even trying to sell a company. It’s just me. Duncan McEwan. Though, I did have my own Creative Agency for more than 12 years, and was also Creative Director of a large multi-channel, full-service agency for about 24 years.

 

Not now. In truth, I’m in the twilight years of my career, which has spanned more than 40 years in total.

Even with all those years under my belt, I still love what I do. I’ve always believed that great ideas and compelling storytelling can help power business success. That’s why this website is jam-packed with stories, not numbers.

 

Curating the content for you has been difficult. Part of the problem has been getting my hands on some of my old stuff.

Now, just because something is old doesn’t mean it's old hat. You see, technology may change, but human emotions and motivations don’t. Storytelling is the age-old way of engaging and persuading, so it can still teach or inspire us, no matter how old it is - A bit like me really.

 

I can claim to have come up with the idea and the narrative for everything on this website. However, I have had help from some very talented creatives over the years who have brought their craft to bear on my work.

 

Sit back, take your time and enjoy my stories. Some may be long, some short, but none are tall, just the truth well told.

Work / Branding

Click images to view full stories:​

Ad Gefrin black brand identity
Becky Addlington brand identity
Okkulo brand identity
tyfo brand identity
Hooba Brand identity
Boiler Hero brand identity
DriveSafely brand identity
Trout Hotel brand identity
Okkulo 'OK' logo design
Kendal Mint Company brand design
Robson Laidler brand identity
Wowzabox brand identity
Fregusons brand identity
Doppl brand identity
Highgrove Beds brand identity
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