Hooba was a brand my old agency created for vegan foodstuff -

sausages, burgers etc., made from mushrooms. They don’t taste of mushrooms; they taste just like the meat-based version.

The best alternative to meat I’ve ever tasted.

Huba is Slovakian for mushroom by the way - we made it 'OO' so it didn't look

like an American Bubble Gum!

The client had been ‘white labelling’ their product for a major food brand,

but because of a production breakthrough producing their own range of

products became viable.

I was asked to develop some alternative packaging to take to research,

the packs you see here were the favoured version taken into production.