It’s not every day you’re briefed to design a brand for an Olympic Gold medalist.

Well, that’s what happened one day.

This is a great idea, even though I say it myself. Looking at two lane lines on the bottom of a pool as they converge. The perspective effect makes them look not unlike the form of a capital ‘A’—a simple, pure and very pleasing idea.  

All good design should begin with an idea; aesthetic-only solutions can feel a little shallow—excuse the pun!