Doppl

Another name generation project, this time for a bed in a box: a roll-up, roll-out memory foam mattress. But what to call it?

A bed in a box is a new, easy way to buy a mattress. Just stick it the back of the car, no deliveries necessary.

So the brand needed to feel modern and fresh. The consumer benefit of a memory foam mattress is that it follows the form of your body, therefore supporting you perfectly and evenly. A copy of the shape of you, if you like.