These three brands are all different brands, yet they work together to take on the world. I’m not exaggerating, believe me. Let’s take the first of this triumvirate to be born.

TYFO is an accronym for ’Turn Yout Feet On.’  

Now, I could go on for ages about this, because the whole subject is fascinating.

It’s all to do with the human Fascia. You don’t know about the Fascia, do you?

No, I thought you wouldn’t.

 

Very briefly, it’s the connective tissue that holds all our bones, muscles and internal organs in place. Science believed that was its only function. However, recently it has been discovered that the fascia is the body’s main sensory organ with millions of mechanoreceptors, feeding information to the nervous system and the rest of the body. There’s even a clever little bleeder called the Pacini receptor that makes us aware of our place in time and space!  Someone too close and in your space,

that’s your Pacini receptors at work. These mechanoreceptors are at their densest on the soles of the feet. They are the engine of your body, keeping everything running smoothly. Working properly, they keep you fit, strong, and healthy. 

The problem is that modern-day footwear designed for comfort switches off your mechanoreceptors. Bouncy, spongy soles found on trainers, for example, cause injuries and more general health issues. tyfo insoles and foobeds turn your feet back on, preventing injury and promoting health, fitness and wellbeing.

 

Next, we created the brand ACTIVFEET. ActivFeet acts as the educational and advisory body. The remit of the brand is to show people a new path to health, fitness and wellbeing. The Fascia as a major sensory organ is a concept that’s new to people.  Therefore, the educational journey will be long and difficult. The concept of anti-comfort is a hard one to swallow, and to help prove the point, we have developed the ‘ActivationZone.’

The first opened in October last year at Intersport Rieben in Thun, Switzerland.

The ActivationZone literally proves the theory, in no more than 15 minutes.

A series of tests are carried out, such as squat analysis and pressure force plates. Data is gathered, and then the participant wears the insoles for no more than

15 minutes. The results are nothing short of astounding. Muscular imbalance and weakness, lack of power and strength are all improved, sometimes by as much as 40%! Like I say, quite remarkable, and very exciting to be part of.