They say there is no such thing as a free lunch. Well, in the case of Zatara, that was not quite true.

 

The idea was to give stuff away so people would try what you offer with a free taster. Subsequent customers would again be rewarded with free stuff after a set number of purchases.

 

Admittedly, the idea was ludicrously simple. 'Zat' sounds phonetically like 'that', and that was enough for me, or should

I say Zat was enough for me!

 

The launch campaign consisted of two phases. First B2B, followed by B2C.