A growing reputation with professional Services meant that another Law Firm followed soon after - Swinburne Maddison, a long-established Durham Law firm needed to be brought up to date.

Total rebrand, repositioning, office interior and advertising campaigns were developed. The firm grew very rapdiy, so much so, that they felt they could begin to take on the big boys.

We received a brief to announce that they were now a heavyweight Law firm.

Spending would not be massive, so they needed to stand out to get noticed.

 

There is a temptation to mimic the advertising of successful brands in your sector, but that tends to mean that you blend in, the opposite of standing out.

 

The Swinburne Maddison partners were very brave, going with this campaign, but it certainly did the trick, and ran for many years.