I launched Hedley McEwan with partner Tom Hedley in 2011. Over the weekend of the first week, I got a call from a past client. I previously helped him rebrand the Law firm Muckles. He asked if I would help him with the branding of a new firm he was setting up. This was our very first job, and our very first client.

Ian Gillthorpe was the client, and he wanted to reimagine how a Law firm operates, getting back to Square One, so to speak.

Thus, Square One Law was born!

We created the brand, designed the offices, print and advertising; this is my favourite campaign from those early years.