As a left-hander, something which is very common among creative types, I’ve always had an interest in the ‘condition.’

Only 10% of the population is left-handed; it begs the question, why?

Anyway, I always thought it would be fertile ground for merchandise. So I created a gifting website aimed at the other 90% who might want to buy something unique for the left-hander in their lives.

I sold some stuff over the years, but not enough to make it financially worthwhile, so I’ve recently folded the company.

Here is my favourite digital campaign for my ‘Left-hand use only’ range.