When I ran my agency, Hedley McEwan, we always sought to do charitable work when we could. We had a long-running, more than 10 years, relationship with Cash for Kids.

We also ran campaigns for the Encephalitis charity.

This is a very cruel condition and has very little awareness.

I know from feedback that our campaigns over the years have helped raise a lot of awareness.

These little online ads were a great way to get the facts across.