<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[McEwan Creative]]></title><description><![CDATA[mcewancreative]]></description><link>https://www.mcewancreativework.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 10 Apr 2026 11:00:11 GMT</lastBuildDate><atom:link href="https://www.mcewancreativework.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Three cheers for the King! hip, hip horay…]]></title><description><![CDATA[At the time of writing, America and Israel are at war with Iran. The Strait of Hormuz is blocked, and oil prices are soaring. Here, at home, the cost of living is soaring along with it. One valuable commodity that is not affected by conflict is that beautiful, exciting thing we call the ‘idea’. Ideas are FREE, no AI required! In my creative journey, I have always held the idea in great esteem. Every brief I have ever worked on in my forty-plus-year career has had an idea as its starting...]]></description><link>https://www.mcewancreativework.com/post/three-cheers-for-the-king-hip-hip-horay</link><guid isPermaLink="false">69ca5d0c20141e70489bba15</guid><pubDate>Mon, 30 Mar 2026 11:23:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/42a079_277d458049b8425782b5389e9d133e39~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>duncangmcewan8</dc:creator></item><item><title><![CDATA[Knowledge is King. Insight is God.]]></title><description><![CDATA[A few years ago, when I was Creative Director at Robson Brown, we had the opportunity to pitch for the Scottish North Highlands Tourist Board Account. My Agency was based in Newcastle upon Tyne. The other agencies on the pitch list were from Glasgow and Edinburgh. Edinburgh, in particular, had some very good agencies at that time. It would be an uphill task, literally. Client Services Director Brian Adcock and I would have to fly from Newcastle to Aberdeen, then fly on to Wick. Then hire a...]]></description><link>https://www.mcewancreativework.com/post/knowledge-is-king-insight-is-god</link><guid isPermaLink="false">69b975ee3219c8444992c351</guid><pubDate>Tue, 17 Mar 2026 15:41:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/42a079_1db092d92b404b2b99256a97266459bb~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>duncangmcewan8</dc:creator></item><item><title><![CDATA[Hello, hello, hello, what’s all this then?]]></title><description><![CDATA[Sting, Wallsend lad and global superstar, agreed to be in a TV ad I was directing on behalf of NE1. As the purpose was to promote business in Newcastle, he was happy to oblige. The ad featuring him was one of a series we made, featuring a cross-section of the community: male, female, young, old, black, white, everyday ordinary folk… and a global superstar. Now, for this tale to be at all amusing, you need to know that although I have had a forty-plus-year career as a Creative, my first job...]]></description><link>https://www.mcewancreativework.com/post/hello-hello-hello-what-s-all-this-then</link><guid isPermaLink="false">69ad8d05053d59350a1151ca</guid><pubDate>Sun, 08 Mar 2026 14:54:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/42a079_3f485c92e6024572b332f0ce9dc9dfcf~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>duncangmcewan8</dc:creator></item><item><title><![CDATA[Greggs huge success is most probably down to my mother.]]></title><description><![CDATA[It’s true, let me illuminate you. Recently, of course, Newcastle-based Drummond Central has made massive strides forward for the brand. However, my story goes back about 30 years. I was Creative Director of Robson Brown Advertising at the time. I’m not sure who came up with the idea.  It may have been Keith Morris, our chief media Guru. We handled Greggs of Gosforth at the time. The idea was to visit Greggs in Rutherglen, Scotland, and propose combining media spend to get more bang for their...]]></description><link>https://www.mcewancreativework.com/post/greggs-huge-success-is-most-probably-down-to-my-mother</link><guid isPermaLink="false">69a04e5e0d06c79e3b957bf5</guid><pubDate>Thu, 26 Feb 2026 13:45:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/42a079_8f24b4d4b66f43628775c1914ff743ef~mv2.jpg/v1/fit/w_903,h_489,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>duncangmcewan8</dc:creator></item><item><title><![CDATA[Has eye travel changed direction?]]></title><description><![CDATA[Many years ago, I read David Ogilvy's book, Ogilvy on Advertising. It was jam-packed with many a tip and piece of sage advice for any young creative in the advertising industry. The man in the Hathaway shirt ad was a great example of a strong visual to aid memory and powerful storytelling to draw readers in and engage with the brand. The man in the Ad had an eye patch. There was no apparent reason for this, but it did raise the question of why. And how? How did he get the injury? Was he a war...]]></description><link>https://www.mcewancreativework.com/post/has-eye-travel-changed-direction</link><guid isPermaLink="false">699ed6a3c315cca7cad02b75</guid><pubDate>Wed, 25 Feb 2026 12:11:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/42a079_35aa3629875a4f379b5ccb7a9aab9555~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>duncangmcewan8</dc:creator></item></channel></rss>